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Stone Renovations
Renovation company, Orlando · Redesign
Projects and reviews up front, with a free estimate one tap away.
Web design studio · English, Español, Italiano
Good work deserves to be seen.
Websites for local businesses that run on orders and bookings. Your customers find you, trust you, and order or book online, without the back-and-forth.
- Live in 30 days
- Fixed price, in writing
- English · Español · Italiano
Who it’s for
Businesses that live on orders and bookings.
- I
Bakeries and food
Cake orders, catering, menus and pick-up times, without chasing DMs.
- II
Contractors
Finished projects and reviews up front, and a quote request one tap away.
- III
Beauty and studios
Your work shown properly, and a booking page that fills the week.
Great reviews and a weak site, or none at all? That’s who we build for.
Selected work
Every site has one job.
Designed and built from scratch. Each one starts with what the business needs people to do, then makes it easy.
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Ember & Bun
Burger restaurant · Concept
Menu first, ordering on WhatsApp, and made to be shared in reels.
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Fiat! Totus Tuus
Catholic community, Molise · Pro bono
Mass times, events and directions, easy to read on a phone.
Stone Renovations, before and after
Their current site on the left, the redesign on the right. Drag to compare.
BeforeAfterThe offer
The Orders & Bookings Website.
Live in 30 days. Your customers order or book online, and you stop answering the same questions in DMs.
What’s included
- Custom design, made for the phone first
- Online ordering or booking, set up and tested
- The words written for you, from one 45-minute call
- Google, Google Maps and AI search setup
- Tracking from day one: calls, orders and bookings
- A private portal where you approve every step
Launch kit, included
- Google Business Profile, optimised
- A QR counter card that opens your ordering page
- A launch post for your Instagram
Love the direction, or your deposit back.
You see the design direction before anything is built. If you don’t love it, you get your deposit back.
Live in 30 days, or 3 months of care free.
Thirty days from the day we have your photos and answers. If we miss it, your first three months of care are on us.
We take two new builds a month.
Compare
What else you could do.
| Option | Cost | Where it falls short |
|---|---|---|
| Build it yourself on Wix or Squarespace | $150–470 a year, plus your evenings | Template look, no real ordering, and it costs you your time. |
| A freelancer on Fiverr | $90–330 | Generic, and gone after delivery. |
| A friend or a nephew | Free, or close to it | Often unfinished, and no one to call when it breaks. |
| A local agency | $4,000–12,000 | Slow and expensive, and you talk to an account manager. |
| Lucerna | From $1,500 | Agency standard, built around orders and bookings, and you talk to the person who builds it. |
Pricing
Fixed prices, in writing.
Founding prices for our first two clients, in exchange for a case study and an honest review. After a short call you get a written quote, and that’s the price.
Starter
Founding price$1,500
A clear, fast site for a business that takes orders by message or phone.
- Up to 5 pages, one language
- Custom design, phone first
- Order or booking request form, WhatsApp and click-to-call
- Google Business Profile setup
Orders & Bookings
Founding price$2,400
Customers order or book online, without the back-and-forth. Most clients choose this one.
- Everything in Starter
- Online ordering or booking, set up and tested
- Tracking for calls, orders and bookings
- Launch kit: Google profile, QR counter card, launch post
- Live in 30 days, guaranteed
Brand + Site
Founding price · From$3,400
For a new business, or one ready for a new look.
- Logo and visual identity
- Everything in Orders & Bookings
- A short brand guide for print and social
Care plan $100 a month: hosting, updates, your Google profile and a monthly numbers report.See full pricing
How it works
From first call to launch in 30 days.
- I
A free 20-minute call
We talk about your business and what the site has to do. You get honest advice either way.
- II
Proposal and deposit
Scope, price and dates in writing within 48 hours. 50% to start.
- III
Design direction
You approve the look in your portal before anything is built. Don’t love it? Deposit back.
- IV
Build, launch, care
The full site, one round of changes, live within 30 days. The other 50% at launch.
What we need from you
- One 45-minute call. We write the words from it.
- Photos of your work, your place or your products. No good ones yet? We send you a shot list.
- Your logo, if you have one
- Feedback within 5 business days at each step, so we keep to 30 days
Who builds it
You talk to the person who builds your site.
Lucerna is Bethania’s studio. She designs and builds every site, from the first call to launch. No account managers, no hand-offs.
Based in Italy. Working in English, Spanish and Italian, in your time zone.
Questions
What owners ask before they hire us.
How much does a website cost?
Starter is $1,500, Orders & Bookings is $2,400 and Brand + Site starts at $3,400. These are founding prices for our first two clients. After a short call you get a written quote, and it only changes if you ask for more.
Are there costs after launch?
Your domain, about $20 a year, paid by you so it stays in your name. The care plan is $100 a month and covers hosting, updates, your Google profile and a monthly numbers report. Fees for your ordering or booking software, if any, stay yours.
How long does it take?
30 days from the day we have your photos and answers. If we miss it, your first three months of care are free.
What do I need to give you?
One 45-minute call, your photos and your logo if you have one. We write the words and you approve every page.
What if I don’t like the design?
You approve the design direction before anything is built. If you don’t love it, you get your deposit back. Once the full site is ready, there’s one round of changes.
Which ordering and booking systems do you use?
Whichever fits your business, for example Square, Clover, Toast, Calendly, Acuity or Fresha. We set it up, connect it to your site and test it. The account and its fees stay in your name.
Will I show up on Google and in ChatGPT?
Every site is set up for Google, Google Maps and AI assistants: fast pages, clear titles, structured data, your Business Profile and pages for what you do and where. Nobody can honestly promise first place. Your monthly report shows how it’s doing.
Will I own my website?
Yes. The domain is in your name from day one, and the site is yours once it’s paid.
Can my site be in English and Spanish?
Yes. A second language is $250. Bethania writes both, so the Spanish reads like Spanish, not a translation.
You’re in Italy. How does that work?
Calls are booked in your time zone and you get a reply within one business day. The project runs in your client portal, so you can check progress whenever you like.
How do I pay?
50% to start and 50% at launch, by card or bank transfer.
Your next customer is looking you up.
Book a free 20-minute call. Honest advice, and a written quote within 48 hours if you want one.
Not ready for a call? Send us your website and get a short video review: what’s working, what’s costing you customers and what we’d fix first. Free, within two business days.